Communication revolution or liberation? Both sir! Because at Wazo, we are convinced that the revolution cannot take place without freedom.
But why are we talking about “revolution”? Why is it only happening now? Knowing that communication is a key differentiator for organizations, what benefits can you expect? And above all, how can you join this communication revolution?
A booming communications market
We all observe it in our daily lives, our environments and work habits are changing. Teleworking is no longer a dirty word associated with negative prejudices. The protection of privacy is at the heart of our concerns. The balance between personal and private life is a source of fulfillment.
We want to be able to work where we want, whenever we want, with intuitive and secure tools. So society is reinventing itself, as is our perception of work. Communication is serving this (r)evolution.
On the other hand, companies are seeking to adapt their services to changing user behaviors. They are looking for more responsiveness, more proximity, more personalization. Formerly limited to a few communication channels, customer interaction is now intruding into consumers’ favorite channels. As a result, companies are seeking to offer personalized and contextual content, while demonstrating ever-greater agility.
When telecom & IT join forces
The collision of the Telecom world with the IT world has given new tools to carry out this in-depth revolution of uses. Telecommunication is now software-defined, appliances are virtualized and containerized. Players are adopting Web & Cloud standards and approaches.
The legacy telecom vendors are trying, as best as they can, to adjust their existing offers despite the weight of the technological choices inherited from the past. IT leaders see communication as a natural extension of their desktop services offerings. Finally, the new collaboration players are swarming with ready-made solutions in the cloud that meet certain uses.
We are thus witnessing a real “big bang” in the offer and solutions.
A frantic race is launched to offer organizations communication solutions that meet their needs and address these new uses.
Two main themes emerge:
- Adaptation of the work environment: This brings up the subjects of collaboration, mobility, teleworking, shared workstations, and much more.
- Enhancing customer experience: Multi-channel, call centers, integrated customer experiences, etc.
The communication revolution is on.
The new rules of the game
To take advantage of this revolution, we need to understand its dynamics and impacts within the ecosystem. We will attempt to clarify the main aspects of this revolution:
- The collision of worlds: Until recently, IT and Telecoms gravitated in different spheres. They were two different worlds, with different approaches, processes, protocols, and visions. Now they speak the same language. If it is the main technical support of this revolution, it also brings its share of novelties for the historical actors of communications. We are now talking about CPaaS (Communication Platform as a Service), WebRTC, VoIP, and tools for developers (APIs, SDKs, WebHook, WebSocket). To take full advantage of these innovations, new skills must be acquired.
- The Almighty Cloud? Not really. Cloud offers to users a simplified access to their services and great agility. However, it is not a solution for everyone. What about critical or core business uses? How to ensure the emergence of new players in this sector? Help operators and service providers reinvent themselves? Give broad access to this innovation and adapt it to organizations’ operational constraints?
- Intermediation: Organizations navigate in an increasingly complex technological and digital environment. However, current cloud-based initiatives bypass the existing network of service providers. The market is thus depriving itself of considerable leverage in supporting organizations’ transformation. Service providers are reduced to the status of mere resellers. Thys, they are no longer able to deliver their added value and adjust solutions to the specific needs of their customers. As a result, some players find themselves without relevant solutions to offer their customers.
Wazo, a value proposition at the service of undergoing communication revolution
In such a context of a booming telecom market, Wazo provides communication solutions that reconcile flexibility and control for the benefit of all stakeholders in the ecosystem.
Our tools make it possible to capture the full potential of communications while providing adequate responses to the constraints of the different players:
- Organizations can confidently commit to the scalability of their solutions. They can capitalize on their existing assets while opening the door to new applications at their own pace.
- Solution & application providers are freeing themselves from the value/control dilemma. They can thus confidently build solutions that are both innovative and sustainable over the long term.
- Developers can base their work on a solid and proven telecom foundation, exposing the tools and services they are used to. This facilitates technology adoption and allows them to focus their efforts on creating functional value.
- Service providers have tools that enable them to continue to play their role as vectors and catalysts of transformation. They support the market’s adoption of new solutions, through consulting and the creation of personalized value.
This proposal of shared value is based on Wazo’s clear mission:
“Unleash the innovative capabilities of the telecommunications world by offering communication solutions based on new technological standards related to the rise of the Web and Cloud Computing, while embracing an Open Source development model.”Sylvain Boily, CEO
If you want to know more about this ongoing communication revolution and its impact on the ecosystem, feel free to contact us.