As more business leaders focus on delighting customers, they’re setting their sights on unified communications. Market researchers predict that 70% of businesses will use UCaaS solutions by 2023,1 so it’s clear that interest in flexible, cloud-based communications isn’t going away any time soon.
However, increased demand for UCaaS means more competition. Managed service providers (MSPs) looking to stand out in the crowded marketplace must offer solutions that help businesses create the best possible customer experience. In this blog, we’ll discuss how APIs are paving the way for MSPs to deliver the innovative UCaaS solutions your clients are looking for.
UCaaS APIs Offer Increased Flexibility and Customization Capabilities
When it comes to closed, black-box UCaaS solutions, adding new features often requires advanced programming knowledge. Unfortunately, this leaves MSPs with very few options for customizing your offerings, including:
- Paying for an expert to program additional functionality.
- Waiting for the vendor to make your requested changes.
- Selling the base platform – and potentially losing opportunities due to a lack of features.
UCaaS APIs simplify the process of adding functionality to your platform – and differentiating your offering overall – so you’re not stuck trying to sell a product that lacks the features your customers want.
UCaaS APIs Help Businesses Accommodate the New Way of Work
Remote workers will account for two-thirds of the digital workforce in 2023,2 making cloud-based communications necessary for businesses of all sizes. Because UCaaS APIs are delivered through the cloud, there’s no loss in the quality of customer experience regardless of where end users are located. UCaaS APIs not only enable MSPs to add features that support remote work – including chat, SMS, and video conferencing – but also provide a consistent level of quality.
UCaaS APIs Make Connecting With Customers Easier Than Ever
With UCaaS APIs, MSPs can provide a consolidated communication and collaboration platform, enabling customers to connect using their preferred channels without compromising employee efficiency.
Additionally, API integrations allow MSPs to save customers countless hours in productivity by automating routine tasks, such as call routing and data collection. Businesses can leverage modern UCaaS platforms to streamline inbound call management for faster issue resolution, increased agent performance, and happier customers.
Stand Out From the Crowd With the UCaaS Platform Built for MSPs
At Wazo, we take an API-first approach to UCaaS development. Our APIs and low-code integrations make it easy for MSPs to build a customized UCaaS solution that sets you apart from the competition.
Trust Wazo for:
- Simple, powerful, flexible UCaaS APIs
- A reliable and mature platform
- Integrated IPBX features
- High-quality service, always
Get the turnkey UCaaS platform you’ve been waiting for with Wazo. Over 100 partners and 5000+ customers worldwide trust us to provide the customizable solutions and superior support they need to build better UCaaS experiences.
Are you ready to own your platform – and your customer? Contact Wazo today to learn more about our unique UCaaS APIs built specifically for MSPs.
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